Out Magazine Recognized Among 30 Hottest Magazine Launches of Past 30 Years


OUT named one of the hottest magazine launches

The 30 Hottest Magazine Launches of the Past 30 Years…


Samir Husni wrote, “The last 30 years in the life of American magazines were, to say the least, the best and the worst of years. The era from 1985 to 2015 was described as the golden age of American magazines and also as the changing age of American magazines.”

and notes how the hottest magazine launches were chosen…

“Here are some of the criteria I used when choosing those titles:

1. The magazine must have been continuously published since its inception

2. The magazine must have been in business since at least 2012
3. The magazine must have either broken new ground or entered a very competitive market and thrived in it
4. The magazine must have transferred from a magazine to a brand
5. The magazine must have extended its reach beyond the ink and paper and/or created other entities based on its DNA
6. The magazine crossed the borders of the United States and created international editions worldwide
7. The magazine today is a force to contend with in its specific category of publishing”

for all of us involved with the magazine having including Out with the Hottest magazine launches is humbling and gratifying. Other magazines recognized included, Dwell, Entertainment Weekly, Fast Company, Oprah, Martha Stewart Living, In Style, Men’s Health, Mental Floss, The Week, Real Simple, ESPN and Cooking Light.

Husni was a supporter of and interested in the launch since the beginning. He gave advice to a random young man who came up to his booth at a conference, followed the launch, and recognized its success when that happened in an article ,  “The mainstreaming of gay titles” long before naming it one of the hottest magazine launches…

“From Waldenbooks to the Piggly Wiggly supermarket chain, gay magazines… can now be seen and purchased at a majority of newsstands and grocery chains that never carried any such titles before this year.

The “outing” of gay magazines can be credited to two key factors: Michael Goff and the changing content of gay publications. Although Goff is not the first to publish a gay lifestyle magazine, the president and editor in chief of the New York City-based bimonthly Out has been a major influence in altering the category’s image.”

— Folio magazine, Samir Husni. Sept 1, 1993

Here are 10 reasons you might want an ezine…Influencer madness and all that.

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  1. You are the trusted expert. People will look to you, as a subject expert. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
  2. Build a relationship with the people on your list. It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
  3. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
  4. Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.
  5. Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
    • Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
    • If you optimize your article placements, you will not only make your website ‘meatier’, but you’ll also bring new traffic from the search engines.
  6. Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a ‘Letters to the Editor’ column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!
  7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
  8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, ‘Get Your Own Copy of XXXXXX’, with a link to your squeeze or opt-in page is all it takes!
  9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
  10. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours!

Michael Goff Media…social posts combined. Experiments again

Twit and Wisdom of Spencer Cox

Tea Leaves 2.0: Last Week’s Posts and Pokes by the top US Diplomat in Russia

It’s so simple. Why is Chic-Fil-A getting the better of our folks

I’m trying to follow the conservative logic here. If a non-conservative or non-Christian or non-white person doesn’t accept the conservative, Christian, white people’s intolerance, then they are the person who is intolerant? Isn’t that kind of like if an African American doesn’t accept a skinhead’s racism against them, than the black person is the one who is actually racist? What I think I’ve figured out is that If a person speaks up and asks for basic human rights that another group is trying to deny them, than the person asking for their rights is infringing upon the rights of someone else to take the rights away from them and that infringement is actually worse than asking for your rights in the first place. I think. Conservative logic is hard to understand

REGENT032 SAT, 08/04/2012 – 7:06PM

In comments at
A better comment at  Houston-based 29-95

Don’t feel sorry for Meg Whitman. A swift kick out the door for pandering to Proph8ers that dares not speak it’s name.

Prop 8 not withstanding really glad to be in California again. (as usual with NY being among the few other modern places to live in the hemisphere.)

Is it modern that i keep having the urge to gloat about the election to Meg Whitman.

This mailing piece got to me the last possible day before the election. it was clearly composed after the point that they knew they were done.

Classy exit.

There’s not a single possible reason for the careful one man/one woman silhouette image. (with one little man and one little woman, appropriately spaced as well. what are they thinking? it concerns me.) Happily as Jeremy (Goodasyou.org) responded, she’s learning there isn’t a “Buy Now” button on the Governatorship.

This is offensive crap but it’s also nice not to be the ones in a closet, furtively communicating with semio-signifiers.

And it does look like Poltergeist, Close Encounters or a huge bonfire of $140 million and with what little reputation was around burned up as kindling.

The only time i met Meg Whitman was at PCForum, a somewhat selective tech conference of about 600 or s0.  She was fortunate as a first timer to have one of the most known and respected woman exec in the industry at that point  introducing her around and ensuring she was situated. My brief interaction with Whitman was a zero. She was nervous and inappropriately patronizing. Her guide, an open lesbian, was patient and generous, thought could have had a much better time.  Fast forward and in the final months of the campaign, Whitman had her fundraiser at eBay canceled because of her Pro8 support; and founder Pierre Omidyar told the pres he could not endore her and that if he still lived in Caliornia would have found it “difficult” to vote for her. They cynicism is just unfathomable. i hope there is karma in this . Maybe team up with ken Mehman and keep spending.

Make this part of her perm record.

[slideshow id=1]


Wonder what that image is for below. Doesn't go with any bullet points.


Wonder what that image is for below. Doesn't go with any bullet points.

Oil spill, empathy, luxury goods, presidents, and Maddow

Trawling for music, happened upon this video on Agenda Inc., an agency of smart people who, in their own words  “are constantly trying to understand how luxury brands – and the consumers who sponsor their survival – will behave in the future.”

What a strange sentence. Kind of gross and outside where my head is these days. But, it was my first visit to the blog. I’d followed a link from a blogger who’s not let me down before. And i’d enjoyed what little i’d grazed of their posts so far. So i ended up watching this masterfully illustrated version of a very well organized, thought out and delivered talk by Jeremy Rifkin on the ideas  in his book The Empathetic Civilization . In the afterglow of a tube experience, pretty quickly i realized i didn’t actually feel like i’d really learned anything. I’m pretty sure I never put things all together like this, but it’s hardly a giant leap from any number of pleading harangs (which i can be a sucker for) though perhaps more compelling for its matter of fact presentation.

I’ve never seen a flashmob of empathy like the one there was when the earthquake destroyed Haiti. I’ve never so easily seen people admit to fear and to not being able to control the pain and tears seeing pictures of animals fighting to live in the Gulf. And it’s clear to me that the basic outlines of human evolution from common roots to larger and larger tribes as presented in the talk is sound, if not obvious, but the rationale seems to miss a point.

Families, religions, nations seem sadly more likely to form and be strengthened in times of aggression or when forced to defend. And it’s certainly easier — even among, or maybe especially among, the educated and successful civil society — to recall significan actions taken by many for relatively minor reasons of self interest or insecurity than it is to name a few instances of minor empathy that isn”t actually more a mask for more of the same insecurity and self interest.  For a Haiti, there’s a New Orleans Hurricane. For people moved by scenes int he gulf there are executives at BP and Halliburton and an ambivalent class of politicians.

And i certainly don’t have an answer for all that, any of that, except Rachel Maddow

And i suppose upon double reflection that Agenda Inc. is not so far out there in their urge and mission. i mean there’s soemthing of a hint of a potential Robin Hood role in the Luxury Brand wold in saying – “In the post-recessionary culture, it is a good time to analyze whether some of the strategic theories of luxury brands – currently based around the materialistic, can be supplemented with more empathic ideas. ”  I have to say though it still makes me feel like the logical conclusions should put them logically and happily out of  a job convincing folks that well made goods that are in and of themselves remarkable and eye catching and nicely presented are somehow worth a multiple with a name over what htey should be valued at.

Visit msnbc.com for breaking news, world news, and news about the economy

Answer to anonymous whose comments aren’t posted and to anyone else considering wasting time looking for coherence. : Not his blog isn’t’ going anywhere. It’s for my SEO experiments, resume, and a way to stach video i might want someday lik these, Enjoy or don’t.

Mathematics, too cool for school.

Nature by Numbers from Cristóbal Vila on Vimeo.

…and Falling Water, no matter how many times you’ve seen it or how overwrought the music.

Fallingwater from Cristóbal Vila on Vimeo.

both via Flowing Data